An effective e-Commerce solution can extend business by increasing opportunities with customers, suppliers, and other business partners. Organizations that compete effectively in the e-Commerce arena are able to make better decisions, which can enhance market position and, ultimately, profitability.

Small organizations can have instant access to international markets. Customers all over the world can access your web site and buy your products whether your company has one full-time person or one thousand full-time employees.

Small businesses can grow very quickly and even take on larger businesses; they may also be able to provide personalized services to customers, who visit their web site, more easily than larger businesses, as the latter have to deal with the bureaucracy involved in service organisation and provision.

Business rules can be implemented electronically so that systems won’t accept transactions that have incorrect codes or insufficient electronic authorization. Buying patterns can be tracked as well, which allows organizations to make better decisions about the product and service delivery. Giving the right information to the right people at the right time can dramatically improve the company's ability to compete in its marketplace.

Organizations, which move to the web, will be able to help their customers resolve problems faster. This may lead to better customer relations and increase of the number of customers.

Organizations that modify the interactions of both vendors and customers will appear to be more attractive business partners. This ultimately enhances their market position.

Some organizations will find that the majority of their customers prefer to conduct business via the web rather than traditional methods, which means that organizations that can't keep up with the technology will find themselves in trouble.