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Three kinds
of markets arise for electronic payments:
- Medium
and large purchases: These include items that customers
normally purchase with credit cards at stores. They can range
from under $10 up to thousands of dollars. This market will
most likely be dominated by credit cards. The purchases are
large enough to warrant the relatively high cost-per-transaction
of a credit card. Security concerns are being actively addressed
by both Master
Card and Visa. In autumn of 1995 Visa and Microsoft teamed up
and released the Secure
Transactions Technology (STT) encryption standard. At the
same time Master Card , Netscape,
CyberCash , GTE, and
IBM introduced
Secure Electronic Payment Protocol (SEPP). In February of 1996
they teamed up and released a joint draft standard Secure
Electronic Transaction (SET) which should be completed by
summer of 1996.
- Small
purchases: These include pay-per-view articles and information,
one-time access to commercial websites, or a download fee for
a piece of software. These charges may be on the magnitude of
a dollar or less. These purchases are too small to warrant the
costs of a credit card transaction. First Virtual is the real
leader in micropayments. Recent developments in this area include
the release of the Micro
Payment Transfer Protocol (MPTP) standard from the World
Wide Web Consortium (W3C) on November 22 1995.
- Private
purchases: These may include everything purchased
for some people who are very concerned about "Big Brother",
or special gift items that a customer doesn't want his/her
spouse to see. There are a variety of reasons and times that
people may want to keep their purchases private. Under these
cases an electronic form of cash provides the required anonymity.
Most of the proprietary systems out there right now are privacy
oriented.
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